4+ day, 8+ hour ago   (1698+ words) Adgully has been turning the spotlight on visionary entrepreneurs who dared to challenge conventions and build brands that resonate with modern India in our special series – START-UP STARS. Championing the spirit of the 'Vocal for Local' movement, Adgully continues to…...

4+ day, 9+ hour ago   (1377+ words) Advertising has spent decades learning how to capture attention. Search taught brands to bid on intent. Social platforms turned attention into an auction. Now, conversational AI is introducing something potentially more powerful and more complicated: the ability to influence consumers…...

5+ day, 9+ hour ago   (1694+ words) In conversation with Adgully, Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, discusses the evolution of its trust-led platform, the changing consumer approach to motor insurance, the role of storytelling and celebrity associations, and how the brand is using digital…...

5+ day, 10+ hour ago   (1772+ words) In conversation with Adgully, Preeti Sarkar speaks about the evolution of her content, the significance of seeing her face on L’Oréal Paris packaging, the changing creator economy and her ambitions as an actor, storyteller and entrepreneur. Your journey from building…...

5+ day, 11+ hour ago   (388+ words) By: Avantika Ghildyal, Director – Corporate Communications and Jui Mukherjee, Assistant Manager – Corporate Communications at Khaitan & Co Spain may have lifted the coveted football World Cup but one of the biggest winners this year is undoubtably Norway’s Erling Haaland. Nearly two…...

6+ day, 4+ hour ago   (496+ words) DataQuark, a Data, AI and Advanced Analytics business of LS Digital, today announced QUARK VITALS, an AI suite designed to help marketing teams address key decisions they make every day and move more quickly from insight to action. The launch…...

6+ day, 5+ hour ago   (285+ words) Intercity mobility platform zingbus has appointed Team Pumpkin, an integrated marketing and communications agency, as its PR partner to expand media visibility and build thought leadership as the company enters its next growth phase. The mandate will focus on strategic…...

6+ day, 9+ hour ago   (1832+ words) He also speaks about the changing role of creativity in an AI-driven market, the growing importance of technological understanding for advertising professionals, and why India and the wider APAC region could become increasingly important as global marketers look for growth....

1+ week, 4+ hour ago   (14+ words) adgully.com...

1+ week, 7+ hour ago   (1217+ words) As AI transforms the way consumers search, discover, and engage with brands, how do you see the traditional marketing funnel evolving over the next few years? Marketers need to see the whole operating system together instead of different layers of…...