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3+ day, 10+ hour ago   (216+ words) The consumer insights, which Pee Safe has been gaining from its interactions with women over the years, have played a major role in Within’s product development. Each of the three formulations of the brand has been created based on specific…...

4+ day, 3+ hour ago   (1427+ words) The 1980s have suddenly found a new home on social media — and this time, they are not returning through an old film, a fashion revival or a remastered song. They are being recreated through AI. Then, predictably, brands entered the frame....

4+ day, 7+ hour ago   (364+ words) Moroccanoil has announced professional tennis champion Aryna Sabalenka as its new Global Brand Ambassador, marking a new phase in the brand’s association with tennis and its positioning across beauty, sport and wellness. The partnership builds on Moroccanoil’s presence in tennis…...

4+ day, 7+ hour ago   (1377+ words) Advertising has spent decades learning how to capture attention. Search taught brands to bid on intent. Social platforms turned attention into an auction. Now, conversational AI is introducing something potentially more powerful and more complicated: the ability to influence consumers…...

5+ day, 53+ min ago   (145+ words) What Makes Sheetal Devi One of India's Most Inspiring Sporting Icons? Why This Partnership Matters? Hyundai believes mobility and progress should be accessible to everyone. Through its partnership with Sheetal Devi, the company seeks to promote greater awareness around inclusion,…...

5+ day, 7+ hour ago   (1694+ words) In conversation with Adgully, Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, discusses the evolution of its trust-led platform, the changing consumer approach to motor insurance, the role of storytelling and celebrity associations, and how the brand is using digital…...

5+ day, 8+ hour ago   (138+ words) Dentsu Group is confronting severe financial and tax-related headwinds, serving as a stark warning shot across the global advertising industry about tightening fiscal scrutiny, margin pressures, and shifting agency business models. similar newsairpay marks 14-year journey with debut brand film…...

5+ day, 8+ hour ago   (242+ words) Ecosystm has appointed Taranjeet Singh as Chief Commercial Officer, bringing him into the digital-native business after more than 25 years in commercial and leadership roles across markets including India, Southeast Asia, Australia and China. In his new role at Ecosystm, Singh…...

5+ day, 9+ hour ago   (388+ words) By: Avantika Ghildyal, Director – Corporate Communications and Jui Mukherjee, Assistant Manager – Corporate Communications at Khaitan & Co Spain may have lifted the coveted football World Cup but one of the biggest winners this year is undoubtably Norway’s Erling Haaland. Nearly two…...