5+ day, 7+ hour ago   (336+ words) Reebok has returned to competitive football sponsorship in India with a new partnership with NorthEast United FC (NEUFC). The brand unveiled the club’s new season jersey at an event in Mumbai, marking a new phase for Reebok’s presence in Indian…...

6+ day, 6+ hour ago   (212+ words) Padel 360 is expanding its presence in Mumbai with the launch of its second destination in the city and fourth centre overall. Co-founded by Anu Bansal, Nilesh Bansal, Ishita Mohatta, and Gaurav Mohatta, the brand is building premium sporting destinations that…...

6+ day, 4+ hour ago   (331+ words) The fourth edition of the Bengaluru Squash Open 2026, with White Lotus Group as the title sponsor, will bring together more than 300 squash players from 18 states at The Bengaluru Club from September 9 to 13, 2026. The tournament is part of the Squash Rackets…...

6+ day, 2+ hour ago   (347+ words) The Board of Control for Cricket in India (BCCI) has brought Reliance Consumer Products’ soft drink brand Campa Cola, SBI Life and AI platform ChatGPT on board as associate partners for Team India’s bilateral international matches played in India. The…...

6+ day, 6+ hour ago   (262+ words) Stupa Sports has announced a strategic partnership with D-Joy Pickleball, a professional pickleball club, training academy and tournament organiser based in Ho Chi Minh City, Vietnam. The partnership will see Stupa Sports provide its AI-powered sports technology solutions for two…...

1+ week, 3+ hour ago   (203+ words) The ninth edition of SportExpo India was held on August 28 and 29, 2026, at the HITEX Exhibition Centre in Hyderabad, bringing together brands, professionals, athletes, sports communities and fitness enthusiasts. The two-day expo focused on sports, fitness, nutrition and wellness, providing a…...

1+ week, 4+ hour ago   (732+ words) Hyundai Motor Company has become the Official Automotive Partner of the UEFA Champions League under a new multi-year agreement that will run from the 2026/27 season through the end of the 2030/31 season. The partnership marks Hyundai’s latest move to strengthen its…...

1+ week, 5+ day ago   (351+ words) JSW Sports has partnered with Cricket Hong Kong, China (CHKC) as the exclusive Commercial Partner for the Hong Kong Sixes. The partnership marks JSW Sports’ entry into international sporting intellectual properties. As part of the partnership, JSW Sports will work…...

1+ week, 6+ day ago   (234+ words) DRIVEN, India’s original all-women car and bike rally, is set to return to Bengaluru for its seventh edition on March 8, 2027, coinciding with International Women’s Day. Organised by Zeroin Management, the rally brings women drivers and riders together for a day…...

2+ week, 1+ hour ago   (249+ words) West Bengal Chief Minister Shri Suvendu Adhikari has announced that the state government is initiating the process to refund ticket money to around 33,000 fans who attended Lionel Messi’s much-anticipated appearance at Yuva Bharati Krirangan in Kolkata in December 2025. The event,…...